A digital publication that explains ideas through data-driven visual essays and interactive storytelling.
Features: The Pudding is a cutting-edge digital publication that specializes in visual journalism. It combines rigorous data analysis with immersive web technologies to create interactive, scrollytelling experiences. Key features include custom-coded data visualizations, experimental UX design, audio-visual integration, and unique, playful aesthetic choices that make complex topics engaging and accessible.
History: Founded in 2017 by Matt Daniels, The Pudding was born out of a desire to move beyond the constraints of traditional news infographics. The editorial team operates with the philosophy that "the proof is in the pudding," dedicating themselves to long-form, investigative journalism that relies on original data sets to uncover cultural trends, social phenomena, and niche curiosities that often go ignored by mainstream outlets.
Use cases: It serves as a resource for educators looking to demonstrate innovative data storytelling, a source of inspiration for web designers and developers interested in interactive web experiences, and a destination for readers who enjoy deep-dives into topics ranging from pop music and film analysis to sociopolitical patterns and obscure internet culture.